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The American Seed Trade Association (ASTA) was founded in 1882 to help protect and develop seed quality for a fledgling agricultural industry in the U.S. Today, the mission of ASTA is to promote the development of better seed to produce better crops for a better quality of life.

Charting the direction of American agriculture, ASTA leads the way by driving:

• Regulatory and legislative matters at the state, national and international levels
• New technology and innovations across all seed types
• An understanding of the value of seed

The Beyond the Seed Program was launched by ASTA to raise awareness and understanding of the value that goes beyond the seed. The future success of U.S. agriculture depends upon quality seed delivered by an industry commitment to bring innovation and performance through continued investment.